Irresistible

Irresistible

The Rise of Addictive Technology and the Business of Keeping Us Hooked

Book - 2017
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"An urgent and expert investigation into behavioral addiction, the dark flipside of today's unavoidable digital technologies, and how we can turn the tide to regain control. "-- Provided by publisher.
Publisher: New York : Penguin Press, c2017
ISBN: 9781594206641
1594206643
Branch Call Number: 301.24 ALTE
Characteristics: 354 pages : illustrations ; 22 cm

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m
maplesyrupp
Dec 08, 2018

I become addicted because I was fearful of life.

ArapahoeSummer Aug 23, 2018

Have you ever wondered why you can't stop binge watching in Netflix, checking your likes in Facebook, or step away from Candy Crush Saga? Alter provides the research behind online feedback that inspires behavioral addiction, curbing those addictive behaviors, impacts of technology on early infancy emotional development, and positive impacts of educational games and technology.

d
Daanii
Feb 01, 2018

Adam Alter tells stories well. The book Irresistible is filled with stories and quotes from interviews. But he draws conclusions from those stories that just aren't justified. He leaps to a conclusion quicker than a kangaroo!

Boil out the stories and the unsupported conclusions and you have next to nothing left. Adam Alter seems to have done no experimentation or real research. While he is a professor of marketing at a business school, I don't remember a single part of the book that draws on his academic expertise.

Like Malcolm Gladwell, Susan Cain, Charles Duhigg and Ariana Huffington, all of whom blurb this book, Adam Alter seems to be trying to cash in by providing empty entertainment instead of thought-out ideas. It looks like that is working. These kind of people are raking in millions. Seems a shame.

ArapahoeSarah Sep 10, 2017

One of the best books I have read about addiction. The author highlights how the brain is affected by technological addictions and explains the various types of addictions to technology (addiction to video games, shopping on the internet, social media, etc.). The author provides information on how to overcome addiction; in one example, there is a camp to help young adult men overcome video game addiction. This book is written very well and has good examples of research done on the subject.

b
Bookafterbook
Aug 12, 2017

Certainly addressing a serious issue and well considered points.

r
RBVanDyke
Jun 05, 2017

"Irresistible" was much more interesting and informative than I initially expected.

To make his point about addiction to the Internet and online devices Alter provides a good overview of behavioral addiction. In short, our brains are wired to respond to seemingly insignificant rewards and punishments (perhaps better termed non-rewards or anti-rewards). Online game designers and social-media site designers exploit these generally unconscious responses to keep users playing their game or visiting their site.

If you're one of those who can't understand why some people can't go a minute without looking at their phones or checking their email, or if you worry about your own apparent addiction to electronic distractions, I recommend "Irresistible". It certainly enabled me to more clearly understand the apparent addiction to online toys I see going on around me...

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maplesyrupp
Nov 25, 2018

maplesyrupp thinks this title is suitable for 13 years and over

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maplesyrupp
Nov 25, 2018

There is one subtle psychological lever that seems to hasten habit formation; the language you use to describe your behavior. Suppose you were trying to avoid using Facebook. Each time you're tempted, you can either tell yourself "I can't use Facebook," or you can tell yourself "I don't use Facebook."..."I can't" wrests control from you and gives it to an unnamed outside agent...In contrast, "I don't" is an empowering declaration that this isn't something you do. It gives the power to you and signals that you're a particular kind of person-the kind of person who, on principle, doesn't use Facebook.

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