Small Data

Small Data

The Tiny Clues That Uncover Huge Trends

Book - 2016
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of small data in his quest to discover the next big thing

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You'll learn

Publisher: New York, NY : St. Martin's Press, c2016
ISBN: 9781250080684
Branch Call Number: 658.51 Lind
Characteristics: x, 245 pages ; 25 cm


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Jul 06, 2017

An absolutely fascinating look at how to market to populations around the globe. I became interested in it less as a marketing how-to than as an examination of comparative cultural norms and societal forces. It's a wonderfully worthwhile read for those curious about our increasingly interconnected global village, and the techniques used to sell products to various populations.

May 08, 2017

Very good. Just not as good as 'Brandwashed"

Jun 03, 2016

Some interesting 'facts' about cultural and idealogical differences as well as preferences, but quite a few soft assumptions also. One has to take this book with a grain of salt and not take all the comments and assumptions as fact, as to do so would be more maligning to all those under examination in this volume.

Apr 24, 2016

I am not a business person but I found the observations in this book very interesting. Easy to read non-fiction.


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