27 New Rules for Creating and Growing A Breakaway BusinessBook - 1999 | 1st ed
Thinking about starting a business?Taking the entrepreneurial path to financial independence and perhaps even wealth? Or maybe you already run a business and want to learn how to take it to the next level? If so, please read on...
MoneyHunt, by Miles Spencer and Cliff Ennico, cohosts of the popular television series of the same name, is your guide to business success. Their twenty-seven rules for creating and growing a breakaway busi-ness make for some of the most brutally honest advice you are ever likely to hear in your business life.
Each chapter presents a powerful lesson in the art and science of building a business. Each lesson is brought home forcefully using the story of a real-life entrepreneur who has been there, done that. You will encounter the lives of small-business owners from a wide variety of industries and backgrounds, providing you with a rich fabric of trials and triumphs.
The book is divided into seven parts, covering the most vital issues facing the small-business owner--or the individual thinking about going into business. You'll find answers to these questions and more:What does it take to succeed in the rough-and--tumble world of entrepreneurship? Where do the best ideas come from? How do you discern what the marketplace is really looking for? People--you can't work with them, you can't succeed without them. What do you do? Money is the lifeblood of a business. How do you I keep it flowing? How do you deal with the legal issues that can make you or break you? When is it time to "take the money and run"?
Most entrepreneurs are flying without a map, and most eventually crash and burn. But this witty and wise book, filled with advice, lessons, and tips from guests, mentors, and friends of the MoneyHunt television show, can quickly show you how to avoid disaster as you work to create and grow a dynamic business. All the realities of going it alone in business are here, in all their harsh but splendid glory.
Whether it's just an idea that you've been tossing around with friends or a carefully researched and structured plan that you've been developing for years, MoneyHunt helps you learn from the experiences of others and provides you with the real realities of the business world, the facts and the truths that are left out of the textbooks.