Big Blues

Big Blues

The Unmaking of IBM

Book - 1993
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An inside look at what brought IBM Corporation to its knees by Wall Street Journal reporter Paul Carroll. The author attributes the company's downfall to a combination of corporate hubris and an inability to understand and appreciate the changes occurring in the computer market. Annotation c. by Book News, Inc., Portland, Or.
Publisher: New York : Crown Publishers, 1993
ISBN: 9780517591970
0517591979
Branch Call Number: 338.4 C236b
Characteristics: vii, 375 p. ; 24 cm

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