The Ultimate Guide to Sport Event Management and MarketingBook - 1995
The Ultimate Guide to Sport Event Management & Marketing contains information from designing an event to planning an integrated marketing campaign to negotiating contracts & supplier agreements. Whether breaking into the field of sport event management & marketing or an established professional, this is the most comprehensive guide to the hundreds of issues, activities & responsibilities connected with making any sport event a success. Coverage includes: key strategies for managing even logistics; critical planning techniques; a review of negotiations & contracts with sponsors, suppliers, & insurance companies; an integrated approach to marketing that considers every kind of medium; advice for acquiring funding for sport events including a sponsorship outline; tips on how to enter the field.
Publisher: Chicago : Irwin Professional Pub., c1995
Branch Call Number: 796 G760u
Characteristics: xxx, 383 p. : ill. ; 24 cm